Heli-ski helicopter hovering over a snow-covered ridge high above the clouds in the Swiss Alps
Mason Alpine Co.

The Mountain, Elevated

Luxury ski and alpine travel across Europe's finest resorts. Private guides, exceptional accommodation and experiences that go far beyond the piste.

Who We Are

Born in the Mountains

Mason Alpine Co. was founded on a simple conviction: that the mountains deserve better than package holidays and crowded transfer coaches. We plan luxury ski, snowboard, mountain biking and alpine adventure travel across France, Austria, Switzerland and Italy — from intimate boutique chalets in Verbier to the most dramatic heli-skiing terrain in the Alps. Every trip is built around your ability, your ambitions and the kind of mountain experience that stays with you long after the season ends.

What We Do

Alpine Experiences

From high-altitude heli-skiing to technical mountain biking and multi-day alpine traverses, we design experiences for every season and every ambition.

Heli-Skiing

Untracked descents from peaks no lift can reach. January – March.

Freeride

Big-mountain lines with IFMGA guides. December – April.

Luxury Chalets

Handpicked catered chalets and five-star hotels. Year round.

Mountain Biking

Lift-served downhill and alpine enduro. June – September.

Alpine Climbing

Classic arêtes and 4,000m summits, fully guided. July – August.

Ski Touring

Earn your descents on skins, far from the lifts. February – April.

Example Packages

Curated Alpine Itineraries

Three of our favourite trips, fully detailed. Every package is customised — these illustrate the level of experience and curation you can expect.

The village of Verbier spread across a sunny snow-covered hillside beneath the 4 Vallées
7 Nights · Switzerland

Verbier Luxury Ski Week

From £4,800 per person

Verbier is where serious skiing meets serious living — 410 kilometres of piste across the 4 Vallées, the best mountain restaurants in Switzerland and a village that hums from first lift to last drink. This seven-night itinerary pairs a handpicked catered luxury chalet with a private instructor-guide, long lunches on sun terraces, spa afternoons and an optional heli-drop for those who want one unforgettable line.

Includes: Return flights London–Geneva, private airport transfer, 7 nights catered luxury chalet with daily breakfast and chef-prepared dinners, 7-day 4 Vallées ski pass, private ski instructor-guide for 5 days, in-chalet ski fitting and daily boot warming, spa access, welcome champagne dinner and farewell dinner. Optional heli-drop day arranged on request.

Day 1
Arrival & Welcome

Fly London to Geneva. Private transfer through the Rhône Valley to Verbier (approx. 2.5 hrs). Chalet check-in with welcome champagne, in-chalet ski and boot fitting, then a four-course welcome dinner prepared by your private chef.

Day 2
Savoleyres & Attelas

First day on the mountain with your private instructor-guide — warm-up carving on the quiet Savoleyres sector before moving to the Attelas bowls. Lunch at Le Mouton Noir above La Chaux. Afternoon massage available in the chalet spa.

Day 3
Mont Fort Glacier Morning

Early tram to Mont Fort (3,330m) for the best snow of the day and a panorama from Mont Blanc to the Matterhorn. Long descent back to La Chaux, then a leisurely lunch at the legendary Chez Dany, reached on skis through the forest.

Day 4
4 Vallées Ski Safari

A full-day ski safari across the linked network — Verbier to Nendaz and Veysonnaz and back, covering more ground in a day than most skiers manage in a week. Mountain-restaurant lunch en route. Evening at leisure in the village.

Day 5
Optional Heli-Drop or Spa Day

For the adventurous: a helicopter drop above 3,000m with two to three guided powder descents (transceiver briefing included). For everyone else: a slow morning, the chalet spa, and Verbier's boutiques. The week flexes around you.

Day 6
Mont Gelé & Long Lunch

Up the iconic Mont Gelé cable car for big open skiing with your guide, conditions permitting. A proper two-hour Swiss mountain lunch follows — raclette, Fendant, sunshine. Ski home via the Carrefour forest run as the light turns gold.

Day 7
Final Ski Day & Farewell

Your instructor's pick of the week's best remaining snow. Final lazy lunch on the Les Ruinettes terrace, last run down to town, then a farewell tasting dinner with paired Valais wines in the chalet.

Day 8
Departure

Leisurely breakfast, private transfer to Geneva Airport. Return flights to London.

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Downhill mountain biker carving through a bermed forest trail in the Portes du Soleil
5 Nights · France

Morzine Downhill MTB Week

From £1,950 per person

Morzine sits at the heart of the Portes du Soleil — the biggest lift-linked mountain biking playground on earth, with over 600km of marked trails and some of the most famous downhill tracks in the sport. This five-night camp is built for gravity riders: full-face days in the bike parks of Les Gets, Avoriaz and Châtel, a specialist downhill coach-guide, and a boutique hotel in the village centre with a proper bike room and tool bench.

Includes: Return flights London–Geneva, private transfers, 5 nights boutique hotel B&B accommodation, 5-day Portes du Soleil multi-resort lift pass, specialist downhill guide-coach for 4 days, secure bike storage and workshop access, downhill bike hire or bike transport coordination, video analysis session, group dinners on days 1 and 5.

Day 1
Arrival & Bike Setup

Fly London to Geneva. Private transfer to Morzine (1.25 hrs). Hotel check-in, bike build or hire fitting, suspension setup with your guide. Welcome dinner in the village centre.

Day 2
Pléney & Super Morzine Warm-Up

Straight out of the hotel door and onto the Pléney telecabine. A progressive warm-up day on Morzine's home trails — flowing blues and reds to dial in lines and bike setup, finishing on the classic Pléney downhill track used for World Cup racing.

Day 3
Les Gets Bike Park

A short pedal over the hill to Les Gets — host of the UCI Downhill World Cup and home to some of the finest sculpted tracks in Europe. Sessions on the Mont Chéry black lines for the brave, jump-line laps on Wild Ride for everyone. Video analysis over dinner.

Day 4
Avoriaz & Châtel Cross-Border Mission

The big one: a full-day lift-linked mission through Avoriaz to the famous Châtel Bike Park and its legendary wooden features, returning over the Swiss border via Morgins. Six lifts, four resorts, two countries, one enormous day of descending.

Day 5
Best-Of Day & Farewell

Riders' choice: return laps on the week's favourite tracks, coached sessions on jumps and drops, or a timed run on the Pléney DH. Farewell dinner with local Savoie wine and the week's video edit on the big screen.

Day 6
Departure

Optional sunrise ride or lazy breakfast. Bike pack-down, private transfer to Geneva Airport. Return flights to London.

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Roped alpinists ascending a snow arête high above Chamonix
6 Nights · France

Chamonix Alpine Climbing Camp

From £2,650 per person

Chamonix is the birthplace of alpinism, and there is no better place on earth to learn it — or to take it further. This six-night camp pairs you with an IFMGA mountain guide at a maximum ratio of two climbers per guide, building from valley rock and glacier skills to a genuine high-mountain summit by the end of the week. Based in a boutique hotel in the town centre, minutes from the Aiguille du Midi cable car.

Includes: Return flights London–Geneva, private transfers, 6 nights boutique hotel B&B accommodation, IFMGA mountain guide for 5 days at 1:2 ratio, all lift passes including the Aiguille du Midi and Montenvers railway, technical equipment hire (harness, helmet, crampons, ice axe), one mountain-refuge night with dinner, welcome and farewell dinners.

Day 1
Arrival & Gear Check

Fly London to Geneva. Private transfer to Chamonix (1.5 hrs). Hotel check-in, full equipment check and fitting with your guide, route briefing for the week. Welcome dinner in the town centre.

Day 2
Rock Skills at Les Gaillands

A foundation day on Chamonix's historic valley crags: movement on rock, rope work, belaying and abseiling — calibrated to your experience, whether refreshing old skills or learning from scratch. Afternoon multi-pitch route as confidence allows.

Day 3
Glacier School on the Mer de Glace

Ride the Montenvers railway to the Mer de Glace, France's largest glacier. Cramponing technique, ice-axe work, rope teams and crevasse-rescue fundamentals — the core skills of the alpinist, taught where the discipline was invented.

Day 4
Aiguilles Rouges Multi-Pitch

A classic alpine rock day on the sunny side of the valley — the Crochues traverse or a multi-pitch route on the Index, with the entire Mont Blanc massif as your backdrop. Long descent to a well-earned dinner.

Day 5
Into the High Mountains

The Aiguille du Midi cable car lifts you to 3,842m. Descend the famous snow arête and traverse the Vallée Blanche's glacial cirque to climb Pointe Lachenal, then overnight at the Cosmiques Refuge at 3,613m — dinner above the clouds.

Day 6
Summit Day — Arête des Cosmiques

Pre-dawn start for the camp's crowning route: the Arête des Cosmiques, one of the most famous mixed ridges in the Alps, finishing on the summit terrace of the Aiguille du Midi itself. Descend by cable car, celebrate with a farewell dinner in town.

Day 7
Departure

Slow breakfast and a last look at Mont Blanc. Private transfer to Geneva Airport. Return flights to London.

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The Alpine Edit

Guides & Inspiration

Expert writing on the mountains we love — destination guides, trip planning advice and insider knowledge from our team.

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The Best Freeride Destinations to Ski in 2027

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The Tour du Mont Blanc: The Ultimate Guide

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